EasyHotel (styled easyHotel) is a budget hotel chain based in London. The company was incorporated in 2004 & opened its first hotel in 2005.
EasyGroup Holdings Ltd (the investment vehicle of EasyHotel founder Sir Stelios Haji-Ioannou and his family) is the largest shareholder with 55.7% of the equity and 49% of the votes (as of June 2014).
is listed on the Alternative Investment Market of the London Stock Exchange. EasyHotel operates in the “Super budget hotel segment”. Offering low prices with the option to pay for extras such as coffee, spare towels, housekeeping, and internet. Rooms are discounted for early bookings, and periods of high demand cost more than less popular periods.
Franchise growth strategy Whilst the Board would consider franchising opportunities, easyHotel's main franchising efforts are likely to focus away from the major European cities, and into other regions such as the Middle East, Asia and eastern US. The Board considers that franchising is unlikely to be more important than owned asset investment for easyHotel in terms of driving absolute profit growth. However, the Directors believe it remains an excellent way of enhancing easyHotel's return on invested capital as well as expanding easyHotel's brand in countries where easyHotel may deem it unsuitable to invest its own capital.
easyHotel already has a consistent unprompted stream of franchisee enquiries, which the Directors expect to increase further as easyHotel expands its network and actively promotes new franchises. easyHotel is actively discussing various franchise leads in the Middle East, the US and a number of other countries.
