UAE's Freshest Ice-cream brand’s idea revolves around the molecular gastronomy freezing concept, utilizing liquid nitrogen as the style of preparation to instantly freeze different natural ingredients into ice cream. The type of ice cream has come to be known as “Liquid Nitrogen Ice Cream”, and is notably more flavorful than typical manufactured ice cream, primarily due to its preparation process. By using fresh and natural ingredients to create the ice cream, there is no need for artificial coloring or preservatives that are used to make normal ice cream. Ice Cream Lab is a place where you can create your own delicious experiment and satisfy your cravings with less guilt. Customers can enjoy the visual treat of their customized ice cream as per their desires. The true made-to-order ice cream does not need to be stored or prepared in large batch amounts, making each cup that much fresher and more unique. Liquid nitrogen has proven to be an effective method for preparation of fresh ice cream, as the gas dissipates upon entering the atmosphere, leaving only its -320 degree vapor in the mixture bowl.