In the consumer market landscape of India, International brands have become significant contributors. International Summit will have 75+ global brands from 10 countries that are considering partnerships, licensing and master franchising, area representation, distributorship or dealership with Indian Business counterparts and will share their growth blueprint for India.

• How International Brands are viewing India today v/s 5 years back
• Sectors in the International Consumer Market that are upbeat on India today
• What are the possible partnerships and growth plans for Indian market

SESSION I- Indian Market Opportunity from a Global Lens: How Global Brands See Indian Market and expansion opportunities

• What is the real potential that global Brands see in India – Mapping India and its real opportunity? Parameters
• On which they weigh India
• Why does master franchising make sense? For the franchisor? For the franchisee?
• What are the rights and responsibilities they see for each party? How to analyze the economics?
• How do Brands see phased Growth happening in the country? What support needs to be in place? Where should you go first and what results can you expect?
• India Franchise Strategy: Master Franchising and Sub Franchising Strategy at Large
• Localization for Indian market: What Brands are ready to change in their systems for Indian market

SESSION II: BUILDING THE BRAND TOGETHER IN INDIA

• How to make the global Brand strong in India and the right marketing strategy for it
• How to measure the marketing performance
• How to protect the Brand IP
• How to integrate the digital marketing of the Brand successfully on the internet
• How to Manage Multiple Brands as Multi-Unit, Multi- Brand Operator Successfully

SESSION III : Go Global: Build Business Beyond Borders

Going global need not be looked upon as a herculean task. Identify the countries to implement your expansion plans, based on your industry needs and purpose

Learn how to go global from legal and budgetary perspectives. Follow methods to hire, negotiate and train your first employee in any country. Learn how to identify international partners to work with and build strategic relationships with diverse countries. Learn to implement the following basic business policies if you are thinking of expansion:

• The New Global Mantra: Fusion of creativity- innovation flowing in from west to east and vice versa.
• Taking the global market trends into consideration from the early stages of your business
• Thinking global partnerships & acquisitions when needed or desired
• Penetrating new markets & protecting your business against volatility
• Tapping the un-banked and under-banked
• Sustainable credit - innovation for India
• De-risking default rates

SESSION IV: Think 'GLocal': How to Build a Localized Business That Will Grow Global

Consumers can no longer connect with the standardized products of global corporations. When in Britain, behave like a Brit and when in India, be an Indian.

It has become indispensable to give your products or services a local touch of the base market as regionalism have gained prominence. All big brands have had to rethink their strategy. From tech giants like Facebook to global automobile-makers like Suzuki - all had to align their services and even products to the needs of the countries they wanted to operate in.

• Rethinking the 'one-size-fits-all' strategy
• What changes are a must for 'glocalizing' your business
• How to promote your products and services in a new market
• Recruiting the right regional talent to maintain brand value

The vision of the Growth Summit will be to mainly focus on Building high growth Consumer Industry Businesses. The Consumer Industry today is more directed and personalized where; the changing face of the consumer, evolving geopolitical dynamics, new patterns of personal consumption, technological advancements, and structural industry shifts have largely affected the industry to change and become more consumer driven.

• Growing Consumer Industry
• Top trends in Consumer Industry
• Demand and supply matrix

SESSION I –STARTING SMALL, THINKING BIG

HOW TO THINK BIG, AIM HIGH TO GROW YOUR BUSINESS

• Super Growth: What drives the modern-day entrepreneur?
• Building a winning team: How do you design an optimal working environment?
• Putting a Rocket Up It: what it takes to double your business in 12 months
• What can VC’s done for your Business &How are the demands and expectations of founders changing?

SESSION II: Franchising your Business : Creates Strong Brand Positioning in the Marketplace

• Hear from Successful Franchisees on how they grew their business
• Growing from 1 to 10 units & creating infrastructure to support 20-30 units
• Maintaining system standards and protecting the brand.
• Outsourcing Why, When, What, and How?

SESSION III: GETTING FUNDED IN 2017 -2018-BALANCING BOTH SIDES OF THE TABLE

It is not just what you know , but who you know and how they trust you

• How are the major Angel Funds/Venture Capital firms infusing capital in great companies
• How to Get Bought and Not Sold
• What approach of scaling up do PE/VC firms seek in an entrepreneurial venture
• What a Fund brings to the table as an investor other than cash
• When and How would VC company wants to take an exit
• Learning the difference between Retail and Institutional Investors
• How fast can your Business grow? Transforming the speed and scale of entrepreneurship

SESSION IV: Money 101: DEBT, BANK CAPITAL &ALTERNATIVE LENDING MECHANISM

• The emerging debt capital lending regime for SMEs
• What are the biggest changes facing the industry and how are traditional banks adapting?
• Is Competition or Collaboration the future between alternative lenders and banks?
• What will the lending space look like in five years’ time?

SESSION V: The Mega Session: My Business, New Day, New Way

Running a business in 2017? It can be tough to ignore outside pressures. Investors, mentors, advisors, your friends - seemingly everyone has an opinion. New Age Entrepreneurs will share their experiences on how they cut out adversities and unfavourable situations and finally tasted success, building their business their way