Ambuja Neotia Group's hospitality vertical has launched Uno Chicago Bar & Grill, a globally recognized American casual dining chain, in India through franchise route. The brand has started its first outlet at Gardens Galleria Mall, Noida.
Harshavardhan Neotia, Chairman of the Ambuja Neotia Group, said, "We feel that the Indian consumer is a well-travelled consumer who has an acquired taste to world cuisine. The Indian market is yet untapped with immense potential and it is an exciting time to enter India."
"As an authentic American Bar & Grill concept, the brand is positioned to be a smart casual dining restaurant in India, where people can enjoy a truly American cuisine paired with crafted drinks and entertainment with live performances. As an 'Eat-ertainment' driven casual dining space, it is inclusive and welcoming for all generations – millennial, the young-at-heart and kid. The restaurants will operate as a family style full-service restaurant," he added.
Neotia further stated, "This year, the brand is opening outlets in the region of NCR, Kolkata and Bengaluru. The group has signed a franchise agreement with the food chain to open about 70 outlets across the country over the next seven years spreading across Tier I and II cities."