There are around 70 % of UK’s adult population starting their day with Wrap It Up breakfast and lunch options each day and over 3.5 billion sandwiches are bought from UK’s retailers and restaurants. Established in 2006, Wrap it Up has successfully captured the taste buds across UK and Pakistan and is now all set to tantalize the palates of Indian food lovers. State-of-the-art central kitchen and transparent business model are the key factors of the brand. Through their high-quality product offering and extensive marketing initiatives, they are confident, with the right franchisees in place, Wrap It Up will become a household name across India.