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• Largest roaster of specialty Arabica coffee in the Middle East
• 13 years of continuous growth and expansion
• Green beans sourced from 20 countries, usually direct from farmers
• UTZ* certified
• Roastery in Dubai on the Arabian Peninsula
• The Arabian Peninsula was the birthplace of Arabica roasting 500 years ago
• Our brand story and brand proposition combine traditional Arabia with modern Dubai: delivering a unique and accessible specialty coffee experience
• Retail selling prices inline with the mass coffee chains – superior quality for the same price
• We roast our specialty Arabica coffee for:
o 5-star hotels
o Restaurant groups
o Food retailers
o Foodservice providers
and our
o Franchised outlets:
• 10 opened so far in the UAE
• 11 opened so far in Pakistan
o Newly-opened test outlet in Cardiff – company owned
• Franchise agreement signed for 70 stores in KSA, commencing 2019
• Franchise agreement signed for 11 stores in Oman, commencing 2019e price